Insurance
University
Your complete agent training library — from core products to advanced financial strategies. Master every conversation. Serve every client.
Your Foundation for
Professional Excellence
Insurance University is your complete training resource — covering core products, advanced retirement and estate strategies, and the advisor frameworks that turn knowledge into confident client conversations. Nine courses, built to take you from concept to field-ready.
Start with the Core Products section and build your foundation before advancing to the Strategy courses. Each course is self-paced — return anytime to refresh or prepare for a specific client situation.
Nine Courses. A Complete
Professional Curriculum.
Select any course to begin. Each module opens in a dedicated learning environment.
Whole Life Insurance
The cornerstone of permanent protection. Learn how whole life builds guaranteed cash value, provides lifelong coverage, and serves as a powerful legacy and wealth-building tool for clients at every stage of life.
Term Life Insurance
The most straightforward form of life protection — and often the first conversation with new clients. Master how to present term coverage, explain term lengths, and position it as part of a complete financial plan.
Indexed Universal Life (IUL)
A flexible, growth-oriented permanent product that links cash value to a market index without direct market risk. Learn the floor and cap concept and why IUL appeals to clients seeking tax-advantaged accumulation and retirement income.
Annuities
The retirement income specialist’s essential tool. Explore fixed, variable, and indexed annuities — how they accumulate value, generate guaranteed income, and solve the client’s deepest fear: outliving their money.
Final Expense Insurance
One of the most impactful — and most accessible — conversations in financial services. Learn how to approach final expense with compassion and clarity, explain simplified underwriting, and help families protect their loved ones from the burden of end-of-life costs. A high-demand product with a warm, referral-rich market.
Retirement Income Planning
Help clients build guaranteed, tax-efficient income they can never outlive. Master the 4% rule, the 401(k) tax time bomb, how to “divorce the IRS,” and how annuities, IULs, and whole life work together to create a pension-like income stream for life.
Trust & Estate Planning
A will is a one-way ticket to probate — a fully funded trust bypasses it entirely. Learn how to protect clients from probate, use trusts to control distributions to heirs for decades, and leverage whole life insurance as a powerful estate amplification and wealth transfer tool.
Infinite Banking
Stop sending interest to a bank — and start being your own bank. A plain-English guide to using whole life insurance as a personal banking system: borrow against cash value, keep your money compounding uninterrupted, and recapture the interest that has been going to banks your entire life.
The Financial House — Needs Analysis & Fact Finder
The framework that ties your entire practice together. The Financial House is a visual discovery system for understanding every dimension of a client’s financial life — their protection gaps, debts, obligations, retirement picture, and estate plan — and knowing exactly what to recommend and in what order. Master this and every first appointment becomes a structured, confident, client-centered conversation.
Financial House — Step by Step
A guided, slide-by-slide walkthrough of the Financial House discovery process — each question paired with a full explanation of why it matters, what it reveals, and how to use the answer in your recommendation. Use this to train yourself before the appointment and refine your delivery after.
Financial House — Client Worksheet
The interactive fact-finder and report generator for client appointments. Enter your client’s data across all four layers of the Financial House — Foundation, Walls, Structure, and Roof — and generate a professional, printed presentation with personalized gap analysis and prioritized next steps.
How to Use This Library
Nine courses and two advisor tools — one complete curriculum. Work through the courses in order for the deepest understanding, then use the Advisor Tools at every client appointment to turn knowledge into results.
Start with Core Products (01–05)
Whole Life and Term first. Then IUL, Annuities, and Final Expense. Build product knowledge before strategy.
Advance to Strategy Courses (06–09)
Retirement Income Planning and Trust & Estate open bigger conversations. Infinite Banking and The Financial House complete your toolkit.
Use the Advisor Tools at Every First Appointment
The Financial House Step by Step sharpens your delivery. The Worksheet generates your client’s personalized report on the spot. Together, they turn Course 09 into a live client experience.
Return Often — Practice Out Loud
Bookmark this page. Revisit before appointments. Explain each concept as if speaking to a client — that’s how knowledge becomes second nature.